Alex Pietrowski, StaffThe business model for bringing lucrative new pharmaceutical drugs to market includes very robust marketing budgets, and 9 out of 10 pharmaceutical companies spend more on advertising than they do on research. And why not? Americans spend an average of $1000 per person, per year onpharmaceutical drugs, and the effort to capture these dollars is leading more companies to fast track or even fabricate the research involved in bringing a new drug to market [...]
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